Email Collection Strategies

Collecting New  Patient's Email addresses.

In most offices, there is a standard routine for collection of information on new patients.  On an initial history form, general information such as name, address, and phone numbers have traditionally been collected.

Now that we are in the midst of the electronic information age, it is vital that you collect the necessary information from your patients that will keep you in close and fast contact with them.  

To accomplish this we recommend you immediately include collection of your new patient's email address as a regular part of the history or initial form filled out by each new patient in your office.  Once this information is collected as a part of the routine of your office it will become as common and useful as having their telephone number.

 

Collecting Current Patient's Email addresses.

If you are implementing the Now You Know chiropractic newsletter service into an existing office, you will have many patients who already have email addresses. The best way to handle email address collection is with an in-office active program.  This is most effectively accomplished using several different strategies.  Below we have listed several suggestions and programs to help you effectively collect email addresses on your active patients.

One such strategy involves using a collection sheet either in your office or in outside activities.  To get copies of this sheet simply click on the thumbnail to the left and then print.

 

 

Strategies for Collection

1.  The doctor is the ultimate authority in any office.  If she or he takes the lead in collection of the email addresses, the patients and the staff will cooperate.  All that is needed is for the doctor to ask the patients for their email address.  Something as simple as: "Mary, we've started a new email newsletter for our patients, do we have your email address?

2.  It would be a good idea to have several paper copies of the newsletter available for patients to see when they are in your office.  This makes it easier for the doctor or staff to explain the valuable information they will receive for free from your office email newsletter.

3.   Posting the latest issue of the Now You Know newsletter on a bulletin board will also strike interest as patients may ask how they can get a copy of it.

4.  Have the office staff reinforce the collection process.  There should be a routine followed by staff of asking all patients for their email addresses when they make appointments.

5.   Office assistants can make certain articles in the newsletter the "discussion of the day".  To do this the staff would ask patients if they have read a certain article from the newsletter.  This stimulates the patient's interest in getting the newsletter.

6.   As an added value the doctors or staff could also mention to new patients that your office has this extra service of an email newsletter available to them for free.

7.   The doctors and staff should be receptive to those patients who are excited about the information by suggesting they forward your newsletter on to other people on their email address list. 

8.   Any screening or outside speaking events that the doctor participates in should have an email collection sheet available. If possible, such a sheet should be passed around for all attendees to sign-in with.

9.   If you have both our Newsletter service and our Website service in our "Premium Package" you can have a collection link installed on your website which allows visitors to your website to self-subscribe to your free NYK Newsletter. This can be publicized in any additional advertisements you have (phone book, paper, etc.) by simply adding the line, "Visit our website to subscribe to our free health newsletter."  If you make appearances or host a radio or TV show, your free newsletter should also be mentioned as you can collect a large number of newsletter subscribers with these types of exposures

 


Other Office Uses For Your Patient's Email Addresses